Imagine never seeing a ChatGPT poster again (thank god, right?)
Turn your doodles into dollars
Scribbled Skool is a self-paced illustration course and community for creatives, creators, and designers who want to turn hand drawn scribbles into professional digital assets. The best part? Anyone can do it. All you need is a healthy dose of playfulness and a FAFO mindset.
ICONS - GRAPHICS - DOODLES - SCRIBBLES - ILLUSTRATIONS - HANDWRITTEN NOTES - ICONS - GRAPHICS - DOODLES - SCRIBBLES - ILLUSTRATIONS - HANDWRITTEN NOTES ICONS - GRAPHICS - DOODLES - SCRIBBLES - ILLUSTRATIONS - HANDWRITTEN NOTES ICONS - GRAPHICS - DOODLES - SCRIBBLES - ILLUSTRATIONS - HANDWRITTEN NOTES
Illustrations are the sweet treat of every brand
AKA, they’re the best part, hehe! In our super fast, online, digital world, illustrations bring the texture and emotion of analog mediums into spaces that can otherwise feel cold, sterile and boring as shit.
Most importantly? It's not their job to be technically, mathematically flawless. It’s their job to be FUN.
Anddd everyone loves a sweet little treat
ILLUSTRATIONS ARE
Special and unique, so they go the extra mile to reinforce your brand story + vibe
Imperfect and tactile so they feel authentic, human, and inviting
Packed with
personality that supports brand values
A versatile (and cute!!) tool to build trust and consistency
actually, you can draw. yes, you.
And if you think you can't? It's probably because somewhere around the third grade, some dusty old teacher side eyed your stick figure family, said "0o0o0oh well, that's an...interesting looking person!" — and it crushed your little spirit. You promptly died of embarrassment and decided right then and there that you weren't an artist.
"no freakin' way alex, I can't draw sh*T"
BUT BUT BUT. You don't need to be freakin’ Picasso. You don't need to be Bob Ross. You just need to be CURIOUS enough to start looking at the world like it's a puzzle made of shapes (spoiler: it is).
You just need the Shape Safari method
Everything you want to create already exists as a collection of simple shapes. You just haven't learned how to spot them yet. But I can show you how!
Everything you want to create already exists as a collection of simple shapes. You just haven't learned how to spot them yet. But I can show you how!
For example: a wine bottle is just one circle, and two rectangles. That's all. Add some *pizazz* and DONE!
the neck
the rim
the base
Here's what the scribble squad is saying
I ran a guest workshop walking participants through the Shape Safari method live — the same method that's the foundation of Scribbled Skool. These are real reactions, in real time, from participants:
Don't just take my word for it
"MINDBLOWN. The shape safari 🤯🤯🤯"
- Rachael Perry, Chateau Marigold
"I'd sign up for that. OMG it came together so beautifully."
- Meaghan Wall, The Hot Girl CFO
"Thanks Alex, this was so helpful — you have such a unique way of visualizing things!"
- Samantha Bodenstine
"This is the breakdown I needed! I can't wait to practice doodling!"
- Rachael Perry, Chateau Marigold
Your weird little sketches are about to become your most-used brand assets.
attn: doodlers, dabblers, and designers
Yep, the ones you scribble in the margins of your notebook while you’re on a client call, and the fun block letters you write your food shopping lists in. They’re the not so secret secret to making a brand that feels 100% custom and 100% unique.
what's inside?
here's how it's gonna go down
ready, set, scribble!
Skool's in session! We'll get you settled in & warm up with the Shape Safari method together. Less than 15 minutes in? You're knocking out your first set of doodles, cause there's no time like the present baby!
MODULE 1:
Get fully oriented within the course and The Skool Yard - your new doodle home base!
Become a master at the Shape Safari™ method & make your first set of doodles within 15 minutes!
Build the momentum that carries you through the whole course
Become a master at the Shape Safari™ method & make your first set of doodles within 15 minutes!
Build the momentum that carries you through the whole course
Doors open. Doodles commence!
PEN + PAPER DRAWING
We're going analog before we go anywhere else! We'll put the Shape Safari into action so you can draw ANYTHING minus the overwhelm. I'll show you tips + tricks from the sketchbook to the Macbook
MODULE 2:
Apply the Shape Safari™ method in practice to draw literally anything without buggin' out
Adding texture & shading, so your doodles feel intentional + cohesive
How to get your sketches off the paper and onto your computer
Adding texture & shading, so your doodles feel intentional + cohesive
How to get your sketches off the paper and onto your computer
Kickin' it old school, baby!
IPAD & PROCREATE
Got an iPad? This one's for you! Procreate gives you a hand drawn look, with the ability to erase! We'll cover the essential tools, brushes, and basic workflows that give you illys that look textured, warm, & totally unique.
MODULE 3:
Procreate setup + basics so you can get straight to work with confidence
Choosing brushes and tools that match your drawing style
Texture, shading, & effects that make your work look profesh
How to organize + export for vectorization
Choosing brushes and tools that match your drawing style
Texture, shading, & effects that make your work look profesh
How to organize + export for vectorization
Hand-drawn warmth, infinite undos.
Adobe Illustrator
Illustrator gives you the versatility, and I'll show you how to use it in a way that still feels fun, & attainable. We'll cover pen + pencil tools, texture, and shape builder to draw in a way that's anything but stiff + corporate
MODULE 4:
Get comfortable in Illustrator (no design degree required!!)
Use pen + pencil tools to draw digitally
Apply the Shape Safari™ method with shapes & lines
Shading, texture, and depth that make illustrations feel alive
Use pen + pencil tools to draw digitally
Apply the Shape Safari™ method with shapes & lines
Shading, texture, and depth that make illustrations feel alive
Crisp lines, baddie level designs
vectorizing
I'll walk you through the full vectorizing workflow in BOTH Adobe Illustrator AND Canva (yes, there's a sneaky workaround!!), so no matter where you design, you're covered with crisp, scalable images!
MODULE 5:
Turn your doodles into a clean, scalable, color-changeable SVG's
Master image trace in Illustrator + the sneaky Canva workaround
Clean up, edit, and refine your designs
Build full graphics directly in Canva using the Shape Safari™ method
Master image trace in Illustrator + the sneaky Canva workaround
Clean up, edit, and refine your designs
Build full graphics directly in Canva using the Shape Safari™ method
Cue the magic!
Put 'em to work!
Now we take everything you've made and make it ready to use! We'll polish, organize, export, and get your illustrations ready to go live on your website, your sales page, your newsletter, your socials, a 500ft billboard, whatever you want, man.
MODULE 6:
Export your work in every format you need (screen, print, client handoff)
Create color variations + sizing options for any use case
Mock up your illustrations on real products + branded materials
Create color variations + sizing options for any use case
Mock up your illustrations on real products + branded materials
Cute-ify and launch your illys!
BONUS MODULE!
The bonus track is where we go deeper — pricing + selling your illustrations, creating patterns and textures, plus a growing library of resources and mini-lessons. Totally, optional, but absolutely fire!
MODULE 7:
Price your illustrations confidently for client work
Build icon packs to sell
Creating patterns
Get access to resources, helpful guides, and mini-lessons
Build icon packs to sell
Creating patterns
Get access to resources, helpful guides, and mini-lessons
A little something extra!
THE SKOOL YARD
A private community of fellow creators, creatives, designers and doodlers to hype you up, help you out, and keep you going. We're here to help each other, have fun, share ideas, collaborate + learn together!
MODULE 8:
Get direct feedback from me on your work
Share progress, celebrate wins, and ask questions any time
Connect with other creatives
Stay accountable + keep the momentum going!
Share progress, celebrate wins, and ask questions any time
Connect with other creatives
Stay accountable + keep the momentum going!
Our private community!
Doodles aren’t just decoration
let's talk about the glow up
Okieeee but what really happens when you ditch the templates and learn how to make your own icons, graphics, and illys?
they are super cute though!
This isn’t a ‘born with it or not’ talent that only comes once in a billion years. It’s a skill set that can be easily learned. And that's exactly what I'm doing - teaching you!
You’re scouring stock asset websites for hours before finding anything that is even remotely cute
BEFORE
You’re doing designer math to figure out how to charge your clients for doodles that you’re outsourcing to a rando on fiverr
BEFORE
you wanna splurge on vacation and now you’ve gotta take on another client last minute to cover the cost.
BEFORE
You’ve got a collection of illys that are 100% yours and 100% unique. A stock asset could neverrrr
AFTER
You’re confidently charging big bucks to add your own custom designs to your packages, easy peasy
AFTER
You can create icon packs to sell as passive income. Vacation? Booked baby (and a spa day too!)
AFTER
cute af designs like these all created by you? um yes please!
Drag these around! Have a little fun, you deserve it!
hi i'm alex! YOUR SCRIBBLE SISTA!
Tap tap, is this thing on?! 🎤
I'm a self-taught brand designer and strategist, specializing in bold, playful, hand-drawn brands and Showit websites. 17+ years in hospitality made me low key psychic. 36+ years of believing "how hard could it be?" made me justttt delusional enough to start a business on a whim.
I started adding custom illustrations into my client brands years ago, as a way to combat imposter syndrome and set me apart from the ‘real’ designers. My clients went nuts for it. Inquiries started mentioning illustrations specifically, & biz owners started seeking me out for my distinct hand drawn style.
But the question I kept getting over and over and over from both clients and peers was
"can you teach me how to do that?!”
and I realized YES.
I ACTUALLY COULD.
that stuck in my head for years until
solidified that people actually wanted to learn how to turn their ideas and sketches into professional illustrations. So here we are!
one unhinged threads post
truly thought no one would give a sh*t
Is this course right for me?
cool kids, check in!
hell yes, if:
maybe not, if:
You're a crafter, maker, or DIYer who wants to design your own product graphics, stickers, and packaging
You're a creative entrepreneur who wants a brand that looks 100% custom and feels 100% YOU
You've said "UGHHH I wish I could draw" at least one time within the last six months
You want a new income stream selling icon packs, digital products, or illustrated add-ons
You're a social media manager who's tired of using the same Canva elements as everyone else
You're a brand or graphic designer who wants to offer illustrated logos and identities & charge accordingly
You’re looking for pre-made or graphics. This course is designed to help YOU become the creator!
You’re looking for full tutorials about brand strategy and/or web design. This course is illys & graphics only.
You're looking for a hyper-technical, mathematically precise, fine-art college level illustration course
